SUPERBOOK COMING TO NJ VIA MEADOWLANDS DEAL? | NJONLINEGAMBLING.COM

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The third and final Meadowlands Racetrack mobile sports betting brand partnership — or “skin” — is getting closer to being determined.

Track owner Jeff Gural told NJ Online Gambling Tuesday that it’s his intention that the skin go to SuperBook, the brand name of the iconic sportsbook that is part of the Westgate Las Vegas Resort & Casino near the north end of the city’s “Strip.”

“It’s a good addition for us, given what a big name they are in Las Vegas,” said Gural, who added that the book would go into operation pending approval from New Jersey Division of Gaming Enforcement regulators.

Jay Kornegay, vice president of race and sports operations at Westgate Superbook, declined to comment when reached by NJ Online Gambling on Wednesday.

The third skin initially was announced two years ago as Las Vegas bookmaker CG Technology (formerly known as Cantor Gaming). But when William Hill US acquired that company last fall, the skin did not come as part of the deal.

SuperBook’s potential impact

Even many casual bettors are aware of SuperBook, which hosts a popular annual NFL betting competition called SuperContest in which entrants choose five games per week against the point spread. The 2020 winner — “ODBMG2” — collected $435,623.20 as the top prize.

A partnership with the Meadowlands could attract more East Coast entrants to the competition. According to the SuperBook website, Nevada allows for a “proxy” to place bets in person throughout the year. But initial registrations “must take place in person at the Westgate Las Vegas SuperBook, and registrants using a proxy service must have their proxy with them.”

Rumors about Superbook coming to New Jersey date back two years, as it appeared that would be the sportsbook operation’s first foray beyond Nevada. Instead, that honor went last year to Colorado.

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