SuperBook has a strong commitment to providing excellent service to all of our customers and visitors of our Web site, including respecting your concerns about privacy. We understand that you may have questions about how we collect and use the information that you provide to us. We have prepared this statement to inform you of the privacy principles that govern our use of information we obtain from our customers.
This Statement contains numerous general and technical details about the steps we take to respect your privacy concerns. We have organized the Statement by major processes and areas so that you can review the information of most interest to you.
At SuperBook®, meeting your needs and expectations form the foundation of everything we do–including protecting your privacy.
If, after reviewing this Statement, you have any questions or privacy concerns please send a letter to:
3000 Paradise Road
Las Vegas, NV 89109
This Web site does not collect personally identifiable information when you browse this Web site and request pages from our servers unless you provide it to us. This means that we will not know your name, your email address, or any other personally identifiable information just because you browse the Web site unless you:
- access the Web site from a link in an email that we sent;
- have input your personally identifiable information via your owner account management login;
- are a SuperBook® Rewards member or have created a profile and you either log-in to your account or choose to be remembered via your cookie, including on your web-enabled mobile device; or
- have input your personally identifiable information via a section of our Web site in which you are requesting to be contacted by SuperBook®.
In these cases, we will know who you are based on the information you supplied to us. When you request a page from our Web site, our servers log the information provided in the HTTP request header including the IP number, the time of the request, the URL of your request and other information that is provided in the HTTP header. We collect the HTTP request header information in order to make our Web sites function correctly and provide you the functionality that you see on this Web site. We also use this information to personalize content presented to you, better understand how visitors use our Web site and how we can better tune it, its contents, and functionality to meet your needs.
Information We Collect and How it is Used
When we need to collect personally identifiable information from you to provide you with a particular service, we will ask you to voluntarily supply us with the information we need. We will use your contact information to:
- send you a non-marketing information;
- notify you about special offers and promotions as described in this privacy statement; as well as
- send you periodic satisfaction or market research surveys.
You can opt out of marketing communications at any time. On occasion, we use third parties to provide us with additional contact information about you given the information you provided to us directly. For example, if we know your name and postal address, we may use a third party to provide us with your email address. We would then use this information for market analysis and marketing purposes.
As a California resident you have the legal right to request from businesses with whom you have an established business relationship, (1) a list of the categories of personal information, such as your name, address, email address and the type of services provided to the customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes, and (2) the names and addresses of all such third parties.
To request the above information, please mail your written request to the following address, with a reference to California Disclosure Information:
3000 Paradise Road
Las Vegas, NV 89109
Children’s Privacy & Adults under 21
This Web site is not intended for children and we do not knowingly solicit or collect personally identifiable information from children.
Accessing our Web site from a Mobile Device
You can access our website from a web-enabled mobile device.
Our Commitment to Information Technology Security
We treat the information you provide to us as confidential information; it is, accordingly, subject to our company’s security procedures and policies regarding protection and use of confidential information.
After information reaches us, it is stored on a secure server that resides behind firewalls designed to block unauthorized access from outside of SuperBook®. Because laws applicable to personal information vary by country, our properties or other business operations may put in place additional measures that vary depending on the applicable legal requirements. Information collected on the Web sites covered by this privacy statement is generally processed and stored in the United States.
If we learn of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps and/or post a notice on our website if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.
Event of Merger, Sale or Bankruptcy
In the event that we are acquired by or merge with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our users as part of such merger, acquisition, sale, or other change of control so that our services can continue operations. In the unlikely event of a bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your personal information is treated, transferred, or used.
Disclosure of Information to Third Parties
SuperBook® may use the services of third-party processors, such as market researchers, fulfillment houses, email service providers and mail houses that process mail for SuperBook®, as well as such entities and marketing companies that provide these services for SuperBook®, and SuperBook® Authorized Licensees. These parties are contractually prohibited from using personally identifiable information for any purpose other than for the purpose SuperBook® specifies. We may provide non-personally identifiable information to certain service providers for their use on an aggregated basis for the purpose of performing their contractual obligations to us.
SuperBook® does not permit the sale or transfer of personally identifiable information without your approval.
By providing information to SuperBook® you are consenting to the collection, use and disclosure of such personal information in the manner described in this Statement. We provide you the opportunity to withdraw your consent at any time by following the procedure described in this Choice/Opt-Out provision.
Such consent may be withdrawn in writing and sent to our customer service department at the following physical address:
3000 Paradise Road
Las Vegas, NV 89109
Our Website uses “cookie” technology. “Cookies” are encrypted strings of text that a Web site stores on a user’s computer. Cookies allow us to customize our Web site and offerings to your needs and provide you with a better online experience. In addition, Cookies are used to measure usage of various pages on our Web site to help us make our information more pertinent to your needs and easy for you to access.
Emails about Special Offers and Promotions and Opt-Out
It is our intention that you should only receive email communications that will be useful to you and that you want to receive. When you communicate with SuperBook® via email and provide your email address, we may periodically contact you via email and provide information about SuperBook® special offers and promotions that may be of interest to you (unless you opt out).
We typically use third party email service providers to send emails. These service providers are contractually prohibited from using your email address for any purpose other than to send SuperBook® related email.
Each time you receive an email, you will be provided the choice to opt-out of future emails by following the instructions provided in the email. Please allow 10 business days for us to process your opt-out.
This is a United States Web site and is subject to laws of the United States and the State of Nevada. SuperBook® will disclose personally identifiable information without your permission when required by law, or in good faith belief that such action is necessary to investigate or protect against harmful activities to SuperBook® guests, visitors, associates, or property (including this site), or to others. As mentioned previously, laws related to personally identifiable information vary by country.