What were the odds that Colorado would ever land the most famous sportsbook?
Those who have ever enjoyed sportsbook betting in Las Vegas will recognize one of the biggest names in the industry when it opens at the Lodge Casino in Black Hawk this month, SuperBook.
The Westgate SuperBook in Las Vegas, dubbed “famous” by several publications, is said to have one of the world’s largest indoor LED video walls in the 30,000-square-foot establishment
SuperBook Executive Vice President Jay Kornegay is quoted regularly whenever a media outlet needs a betting line on something. That includes Denver media outlets when they want to know the odds on Drew Lock being the Denver Broncos starting quarterback when the season starts.
The Colorado State University graduate won’t take credit for partnering with The Lodge to bring the first SuperBook outside of Nevada to Colorado, but he certainly had a hand in it.
“That was our business development team,” Kornegay said in a phone interview. “But let’s say I put the Colorado paperwork on top a lot.”
“People familiar with SuperBook, or who go to Vegas, know the SuperBook brand is second-to-none,” said Lodge General Manager J.J. Garcia in a phone interview.
“If you’re in the business, you know of Jay,” Garcia said. “He’s one of the top names, but he’s strikingly easy to talk to.”
Kornegay’s ties to Colorado go deep. His wife of 30 years is from Evergeen, and her family still lives there. She’s a huge Colorado Rockies fan – so they’ve shared a love of sports.
“I never thought there’d be a SuperBook in Colorado,” said Kornegay.
Plans call for a dedicated bar (SuperBar, of course), 35-40 television screens, three betting windows in an area open 24 hours. The SuperBook app opened in Colorado in December.
Asked what makes the app, or sportsbook, different from others, Kornegay talked about keying on Colorado residents’ love of sports and their home teams.
“We’re not the biggest marketer out there, but we’ve got better pricing, better odds, an extended menu and certainly there’s our focus on the Colorado teams,” he said. “We offer a lot of different types of props and bets on local teams.”
The Kornegays watched closely as Colorado voters first approved sports betting here, but then also removed betting limits in November.
“Colorado’s a special place we wanted to operate in,” he said. “There’s favorable regulation, and tax rates – so Colorado checked all those boxes. It’s a great opportunity for us.”
He predicted that Colorado’s SuperBook might eventually top Nevada’s, considering the state’s population which is triple that of Nevada.
Asked if he’s an Avalanche or Las Vegas Golden Knights fan, he stated the obvious — despite witnessing Colorado win the Stanley Cup in game 7 against the New Jersey Devils in 2001.
“Hey we’re still Colorado fans, but we’ve been here for 30 years, so we’re Las Vegas fans,” Kornegay said. “When the Knights came around and we got season tickets, it was exciting. It’s been a thrill.”
Kornegay says he golfs with Knights owner and CEO Bill Foley.
“He said he wanted the playoffs in three years, and the (Stanley) Cup in five, so we’ll see,” he said.
The SuperBook grand opening is scheduled for June 25, but it will have a soft opening before that, Garcia said.
“We know the people of Colorado are tremendous sports fans and loyal to their teams,” Kornegay said. “I was just overjoyed by the notion of a SuperBook opening in Colorado.”